During our immersion in Web Summit 2021, Europe’s largest technology conference, we witnessed an optimistic scenario of economic recovery. The event, which took place between November 1 and 4, brought together more than 40,000 people in the Portuguese capital, where thinkers and experts from all over the world debated the future of society and technology... read more

An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the first one we measure the fulfillment of the classic triangle of scope, cost and time, in the latter, we define product metrics related to the business, which prove the effectiveness of actions... read more

We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios is a reality that companies need to deal with in order to remain in a competitive market. Technologies have evolved to support these changes, by creating platforms that streamline software development processes,... read more

Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Digital Product Conception: a service capable of helping startups and consolidated companies in the development of a digital product or service, understanding the problem it solves and how it generates value. Design Thinking and [...]

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In the world of digital product creation and development, the Minimum Viable Product is turning twenty. The term MVP was created in 2001 and popularized by Steve Blank and Eric Ries to define the minimum version of a product that has enough resources to be used by the first users in order to gather feedback... read more

Have you ever heard of Alex Osterwalder? The Swiss theorist is the creator of the famous Business Model Canvas, and one of the most important researchers of Business Models in the world. At the last meeting of the Product Practice Community*, I shared a little about his latest book with colleagues: Testing Business Ideas: A... read more

The search for differentiation in the job market is something that unites entrepreneurs and professionals in the most varied sectors. To stand out from the crowd, the way you think, and act has become an important strategy for those who really want to gain a competitive advantage. But what really makes a company authentic? At... read more

In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them into practice. In these cases, Low-Code Development presents itself as an alternative because it can reduce development costs in configuration, implementation, and maintenance. You might be wondering: but if it’s... read more