InnovationProduct Conception

Creating the Blue Ocean of Your Digital Business

by and , 20 de April de 2022

If you’re creating a new digital business, rarely you don’t have competition. Most businesses already arrive in markets full of direct and indirect competitors, and the best-known business models are widely copied: products like ‘Uber for veterinarians’, ‘Marketplace for services’ and ‘Airbnb for offices’ are born every day. As if the fact of being in… Leia mais »

read more
Digital BusinessInnovation

The Osterwalder Framework to Innovate in Business Models

by and , 21 de September de 2021

Have you ever heard of Alex Osterwalder? The Swiss theorist is the creator of the famous Business Model Canvas, and one of the most important researchers of Business Models in the world. At the last meeting of the Product Practice Community*, I shared a little about his latest book with colleagues: Testing Business Ideas: A… Leia mais »

read more
AgileSoftware Development

Open or Closed-Scope: which one is ideal?

by and , 5 de August de 2021

Among the subjects frequently discussed in this blog, are the differences between the Agile Method and the Traditional Method (Waterfall) of software development and the benefits of the first in relation to the latter. Today, we will continue to talk about this topic, but we will specifically address one of the most important items in… Leia mais »

read more
InnovationProduct Conception

Are you able to validate digital innovation?

by , 19 de July de 2021

These days when entrepreneurship is in fashion and disruption is the new goal of every entrepreneur, I write to ask if you have what it takes to walk down the path of validation. One of the most challenging phases of digital innovation is the validation phase, where the famous Product-Solution-Fit and then the Product-Market-Fit must… Leia mais »

read more
ConsultingSoftware Development

Software Development or Software Architecture Consulting? How to choose?

by and , 23 de June de 2021

In these 24 years of experience in the technology market, we have noticed that many of the clients who come to SoftDesign in search of Software Development actually need Software Architecture Consulting. The difference between one service and the other is related to factors such as the stage of the digital product or service in… Leia mais »

read more
ConsultingProduct Conception

Product Conception or UX Design Consulting? How to choose?

by and , 10 de June de 2021

Design is one of the fundamental pillars of our work as we understand the essential role of usability and user experience in digital products and services. UX/UI Design places the user at the center of the process of creating digital solutions, to humanize technology and understand the needs of people who use applications, platforms, and… Leia mais »

read more
Product ConceptionSoftware Development

App Development: from idea into software

by , 7 de April de 2021

The accelerating pace of business digitalization, along with a period of social isolation that demands new digital solutions, has ended up encouraging the entry of entrepreneurs into the software development universe. In most cases, they do not know much about the subject and have a lot of questions about the process that starts with an… Leia mais »

read more