Culture, in its broadest sense, is a set of habits, values, and knowledge peculiar to a group of people. Cultures are rooted in unconscious and une...
In recent years, interest in Bitcoin and Blockchain has grown a lot. However, these terms can be confusing and it is often difficult to imagine the...
Leadership and innovation are crucial factors for the success of companies in general. SoftDesign is a Brazilian software company that turned 25 ye...
The Metaverse, NFTs, Web3, Marketing, Social Networks, and Data Decentralization were among the most debated topics at Web Summit 2022. More than a...
“Innovation is at the heart of the company’s success.” This sentence by Eric Ries, author of the book The Lean Startup (2011), is...
We are halfway through the year. The first half of 2022 is over and the startup bubble has really burst. Amid layoffs and fearful entrepreneurs, th...
There is a growing discussion about diversity and inclusion in several areas, especially considering that the world, naturally, is diverse and have...
If you’re creating a new digital business, rarely you don’t have competition. Most businesses already arrive in markets full of direct ...
Design Thinking is not a new subject at SoftDesign. We apply this approach every day to develop digital products. That is why we understand the com...
