SEARH RESULTS FOR: "Product Conception"

Digital BusinessProduct ConceptionProduct Marketing

The 5 Stages Of Product Marketing

by , 30 de June de 2022

We recently discussed Product Marketing and explained why it is so relevant. We remembered the story of the product that does not take off and is not absorbed by the market even when considered perfect; and that in most cases, the problem is not the product itself, but how it is launched. With this in… Leia mais »

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Product ConceptionSoftware Development

Hook Model: Creating Products That Generate Engagement

by , 23 de June de 2022

Have you ever wondered why some products or services become such a success, being part of our daily routine, to the point that we almost don’t remember what life was like before them? Have you ever wished you had such a brilliant idea and used technology to completely transform the way people live? What you… Leia mais »

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Product ConceptionUX/UI Design

Good Design: Hard to Define, Easy to Feel

by , 14 de June de 2022

Defining good design is not an easy task. Determining specifically what Design is for the other members of a product team or for anyone who has other professional experiences is, in itself, a recurring challenge for those working in this field of study. Thus, before approaching the principles of good design, it is important to… Leia mais »

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Product ConceptionSoftware Development

Low and High-Fidelity Prototypes

by , 9 de June de 2022

When we purchase a product, be it a car, a refrigerator, or a digital product, we expect it to perform its intended function with quality, that is, that it works well. In addition, according to Don Norman in the book Emotional Design: Why We Love (or Hate) Everyday Things, we also expect (often unconsciously) that… Leia mais »

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Digital BusinessProduct ConceptionUX/UI Design

The Designer´s Role in The Product Team

by and , 2 de June de 2022

In the third article in the series on digital product teams, we will cover the role of the Designer. Our objective is to explain why it is important to have a person focused on design and the impact of this work on the team’s results. To this end, we gathered the main questions we received… Leia mais »

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Product ConceptionSoftware Development

The Product Owner’s Role in the Product Team

by and , 26 de May de 2022

In the second article of the series on digital product teams, we will address the role of the Product Owner (PO) in the development journey. Our objective is to explain why it is important to have a person focused on product management, and the great impact of this work on the team’s results. To this… Leia mais »

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Digital BusinessProduct ConceptionSoftware Development

Total Experience: How To Ensure The Best Experience

by , 3 de May de 2022

Integrating the experiences of customers, users and employees is the main objective of Total Experience. This technology trend was present in the 2021 and 2022 Gartner reports, and the need to understand its benefits and applications is increasingly clear. Business strategy helps accelerate business growth by managing the experiences of multiple stakeholders, generating greater trust,… Leia mais »

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InnovationProduct Conception

Creating the Blue Ocean of Your Digital Business

by and , 20 de April de 2022

If you’re creating a new digital business, rarely you don’t have competition. Most businesses already arrive in markets full of direct and indirect competitors, and the best-known business models are widely copied: products like ‘Uber for veterinarians’, ‘Marketplace for services’ and ‘Airbnb for offices’ are born every day. As if the fact of being in… Leia mais »

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Digital BusinessProduct Conception

Time-to-market: How Does It Affect Business?

by , 31 de March de 2022

Choosing the right time to make decisions is one of the most important factors in our lives. There are those who believe that intuition and experience are the best allies in these moments, while others take action only after analyzing data and information in detail. Nevertheless, timing plays a crucial role in personal and professional… Leia mais »

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Product ConceptionSoftware Development

Discovery without borders

by and , 22 de March de 2022

In projects, it is very common to see teams that are divided between those who do discovery – Designers and Product Owners who generate tasks; and those who deliver – Developers and Quality Assurances who perform such tasks. This type of division is common, but it can cause some problems such as lack of alignment,… Leia mais »

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Product ConceptionSoftware Development

In Search of the Product-Market Fit

by , 14 de February de 2022

If you are part of the universe of startups or digital products, you’ve certainly heard of it. The Product-Market Fit is a great indicator of the success of a product, as it concerns the interaction among three pillars: the business, the product, and the consumers. For Marc Andreessen, entrepreneur and investor known for the popularization… Leia mais »

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Digital BusinessProduct Conception

Product Metrics: attention to data

by , 23 de November de 2021

An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the first one we measure the fulfillment of the classic triangle of scope, cost and time, in the latter, we define product metrics related to the business, which prove the effectiveness of actions… Leia mais »

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Product ConceptionSoftware Development

No-Code: Advantages and Challenges

by , 9 de November de 2021

We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios is a reality that companies need to deal with in order to remain in a competitive market. Technologies have evolved to support these changes, by creating platforms that streamline software development processes,… Leia mais »

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Digital BusinessProduct ConceptionSoftware Development

Digital Product Conception: why choose SoftDesign?

by , 19 de October de 2021

Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Digital Product Conception: a service capable of helping startups and consolidated companies in the development of a digital product or service, understanding the problem it solves and how it generates value. Design Thinking and The Lean Startup are… Leia mais »

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Product ConceptionSoftware Development

MVP: Experimentation and Learning

by , 5 de October de 2021

In the world of digital product creation and development, the Minimum Viable Product is turning twenty. The term MVP was created in 2001 and popularized by Steve Blank and Eric Ries to define the minimum version of a product that has enough resources to be used by the first users in order to gather feedback… Leia mais »

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Product ConceptionSoftware Development

Discovering Low-Code Development

by , 19 de August de 2021

In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them into practice. In these cases, Low-Code Development presents itself as an alternative because it can reduce development costs in configuration, implementation, and maintenance. You might be wondering: but if it’s… Leia mais »

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InnovationProduct Conception

Are you able to validate digital innovation?

by , 19 de July de 2021

These days when entrepreneurship is in fashion and disruption is the new goal of every entrepreneur, I write to ask if you have what it takes to walk down the path of validation. One of the most challenging phases of digital innovation is the validation phase, where the famous Product-Solution-Fit and then the Product-Market-Fit must… Leia mais »

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Product Conception

Angel Investors and startups: what we learned at WebSummit

by , 8 de July de 2021

The city is Lisbon. The year is 2019. The center stage of this event is the Altice Arena. There, the last in-person edition of the largest technology conference in Europe was held: WebSummit. Over four days, world leaders and thinkers gathered to forecast scenarios and debate on innovative solutions for the global market. Meanwhile, more… Leia mais »

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ConsultingProduct Conception

Product Conception or UX Design Consulting? How to choose?

by and , 10 de June de 2021

Design is one of the fundamental pillars of our work as we understand the essential role of usability and user experience in digital products and services. UX/UI Design places the user at the center of the process of creating digital solutions, to humanize technology and understand the needs of people who use applications, platforms, and… Leia mais »

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Product ConceptionSoftware Development

Startups: how to conceive and develop a digital product?

by , 6 de May de 2021

Brazil has been a stage for major startup events, one of which is The Gramado Summit. It is an event sponsored by SoftDesign among others, that takes place in southern Brazil and brings together entrepreneurs, investors, and consolidated companies for workshops, lectures, and networking. In a recent interview with the Gramado Summit Portal, Osmar A…. Leia mais »

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Product ConceptionSoftware Development

App Development: from idea into software

by , 7 de April de 2021

The accelerating pace of business digitalization, along with a period of social isolation that demands new digital solutions, has ended up encouraging the entry of entrepreneurs into the software development universe. In most cases, they do not know much about the subject and have a lot of questions about the process that starts with an… Leia mais »

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