SEARH RESULTS FOR: "Digital Business"

Digital BusinessSoftware Development

The Structure and Roles of a Product Team

by and , 19 de May de 2022

Have you ever thought about how a product team is composed? When the need to create a digital solution arises, be it an app or a platform , many people immediately think about hiring a programmer. But is that where it all starts? Are there other professionals essential in the construction of digital products? What… Leia mais »

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Digital BusinessDigital Transformation

Cloud Computing Revolution

by , 12 de May de 2022

Have you looked at the sky today? Regardless of where you are, when looking out a window, there is a high chance of seeing some clouds hovering in the air. No, this article is not about the weather. However, just as anywhere in the world there are clouds composed of tiny particles of water, there… Leia mais »

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Digital BusinessProduct ConceptionSoftware Development

Total Experience: How To Ensure The Best Experience

by , 3 de May de 2022

Integrating the experiences of customers, users and employees is the main objective of Total Experience. This technology trend was present in the 2021 and 2022 Gartner reports, and the need to understand its benefits and applications is increasingly clear. Business strategy helps accelerate business growth by managing the experiences of multiple stakeholders, generating greater trust,… Leia mais »

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Digital BusinessProduct Conception

Time-to-market: How Does It Affect Business?

by , 31 de March de 2022

Choosing the right time to make decisions is one of the most important factors in our lives. There are those who believe that intuition and experience are the best allies in these moments, while others take action only after analyzing data and information in detail. Nevertheless, timing plays a crucial role in personal and professional… Leia mais »

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Digital BusinessInnovationSoftware Development

Double Diamond as a framework for innovation

by , 8 de March de 2022

Design Thinking is not a new subject at SoftDesign. We apply this approach every day to develop digital products. That is why we understand the complexity of this framework and so, today, the topic here is about one of the most interesting tools of DT: the Double Diamond. Launched in 2004 by the English institution… Leia mais »

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Digital Business

Product Marketing: what is it and why do you need it?

by , 23 de February de 2022

Have you ever seen or known about a product that you thought was perfect, that had everything to work out, but for some reason, it didn’t take off? Countless companies face this issue everyday, of having an optimized product that is very well developed, but which is halted or, many times, shelved. All the effort,… Leia mais »

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Digital BusinessEvents

Web Summit 2021: Highlights of the Technology Event

by , 6 de December de 2021

During our immersion in Web Summit 2021, Europe’s largest technology conference, we witnessed an optimistic scenario of economic recovery. The event, which took place between November 1 and 4, brought together more than 40,000 people in the Portuguese capital, where thinkers and experts from all over the world debated the future of society and technology… Leia mais »

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Digital BusinessProduct Conception

Product Metrics: attention to data

by , 23 de November de 2021

An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the first one we measure the fulfillment of the classic triangle of scope, cost and time, in the latter, we define product metrics related to the business, which prove the effectiveness of actions… Leia mais »

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Digital BusinessProduct ConceptionSoftware Development

Digital Product Conception: why choose SoftDesign?

by , 19 de October de 2021

Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Digital Product Conception: a service capable of helping startups and consolidated companies in the development of a digital product or service, understanding the problem it solves and how it generates value. Design Thinking and The Lean Startup are… Leia mais »

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Digital BusinessInnovation

The Osterwalder Framework to Innovate in Business Models

by and , 21 de September de 2021

Have you ever heard of Alex Osterwalder? The Swiss theorist is the creator of the famous Business Model Canvas, and one of the most important researchers of Business Models in the world. At the last meeting of the Product Practice Community*, I shared a little about his latest book with colleagues: Testing Business Ideas: A… Leia mais »

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