In the second article of the series on digital product teams, we will address the role of the Product Owner (PO) in the development journey. Our ob...
Integrating the experiences of customers, users and employees is the main objective of Total Experience Strategy. This technology trend was present...
If you’re creating a new digital business, rarely you don’t have competition. Most businesses already arrive in markets full of direct ...
Choosing the right time to make decisions is one of the most important factors in our lives. There are those who believe that intuition and experie...
In projects, it is very common to see teams that are divided between those who do discovery – Designers and Product Owners who generate tasks...
If you are part of the universe of startups or digital products, you’ve certainly heard of it. The Product-Market Fit is a great indicator of...
An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the f...
We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios i...
Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Dig...
