Digital BusinessProduct Conception

Product Metrics: attention to data

by , 23 de November de 2021

An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the first one we measure the fulfillment of the classic triangle of scope, cost and time, in the latter, we define product metrics related to the business, which prove the effectiveness of actions… Leia mais »

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Product ConceptionSoftware Development

MVP: Experimentation and Learning

by , 5 de October de 2021

In the world of digital product creation and development, the Minimum Viable Product is turning twenty. The term MVP was created in 2001 and popularized by Steve Blank and Eric Ries to define the minimum version of a product that has enough resources to be used by the first users in order to gather feedback… Leia mais »

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Digital BusinessInnovation

The Osterwalder Framework to Innovate in Business Models

by and , 21 de September de 2021

Have you ever heard of Alex Osterwalder? The Swiss theorist is the creator of the famous Business Model Canvas, and one of the most important researchers of Business Models in the world. At the last meeting of the Product Practice Community*, I shared a little about his latest book with colleagues: Testing Business Ideas: A… Leia mais »

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Product ConceptionSoftware Development

Discovering Low-Code Development

by , 19 de August de 2021

In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them into practice. In these cases, Low-Code Development presents itself as an alternative because it can reduce development costs in configuration, implementation, and maintenance. You might be wondering: but if it’s… Leia mais »

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AgileSoftware Development

Open or Closed-Scope: which one is ideal?

by and , 5 de August de 2021

Among the subjects frequently discussed in this blog, are the differences between the Agile Method and the Traditional Method (Waterfall) of software development and the benefits of the first in relation to the latter. Today, we will continue to talk about this topic, but we will specifically address one of the most important items in… Leia mais »

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ConsultingSoftware Development

Software Development or Software Architecture Consulting? How to choose?

by and , 23 de June de 2021

In these 24 years of experience in the technology market, we have noticed that many of the clients who come to SoftDesign in search of Software Development actually need Software Architecture Consulting. The difference between one service and the other is related to factors such as the stage of the digital product or service in… Leia mais »

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ConsultingProduct Conception

Product Conception or UX Design Consulting? How to choose?

by and , 10 de June de 2021

Design is one of the fundamental pillars of our work as we understand the essential role of usability and user experience in digital products and services. UX/UI Design places the user at the center of the process of creating digital solutions, to humanize technology and understand the needs of people who use applications, platforms, and… Leia mais »

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InnovationSoftware Development

The 4 must-have characteristics of your IT partner

by , 20 de May de 2021

Over the past few years, the area of Information Technology has developed substantially: it has evolved from being exclusively linked to programming to being strategically linked to innovation. It means that IT is now essential to develop innovative products and services and to perform the digital transformation that businesses need to cope with the changing… Leia mais »

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Product ConceptionSoftware Development

Startups: how to conceive and develop a digital product?

by , 6 de May de 2021

Brazil has been a stage for major startup events, one of which is The Gramado Summit. It is an event sponsored by SoftDesign among others, that takes place in southern Brazil and brings together entrepreneurs, investors, and consolidated companies for workshops, lectures, and networking. In a recent interview with the Gramado Summit Portal, Osmar A…. Leia mais »

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