Integrating the experiences of customers, users and employees is the main objective of Total Experience Strategy. This technology trend was present...
In projects, it is very common to see teams that are divided between those who do discovery – Designers and Product Owners who generate tasks...
Design Thinking is not a new subject at SoftDesign. We apply this approach every day to develop digital products. That is why we understand the com...
If you are part of the universe of startups or digital products, you’ve certainly heard of it. The Product-Market Fit is a great indicator of...
We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios i...
Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Dig...
In the world of digital product creation and development, the Minimum Viable Product is turning twenty. The term MVP was created in 2001 and popula...
The search for differentiation in the job market is something that unites entrepreneurs and professionals in the most varied sectors. To stand out ...
In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them int...
