When we purchase a product, be it a car, a refrigerator, or a digital product, we expect it to perform its intended function with quality, that is,...
In the second article of the series on digital product teams, we will address the role of the Product Owner (PO) in the development journey. Our ob...
Have you ever thought about how a product team is composed? When the need to create a digital solution arises, be it an app or a platform , many pe...
Integrating the experiences of customers, users and employees is the main objective of Total Experience Strategy. This technology trend was present...
In projects, it is very common to see teams that are divided between those who do discovery – Designers and Product Owners who generate tasks...
Design Thinking is not a new subject at SoftDesign. We apply this approach every day to develop digital products. That is why we understand the com...
If you are part of the universe of startups or digital products, you’ve certainly heard of it. The Product-Market Fit is a great indicator of...
We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios i...
Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Dig...
