Design Thinking is not a new subject at SoftDesign. We apply this approach every day to develop digital products. That is why we understand the com...
Have you ever seen or known about a product that you thought was perfect, that had everything to work out, but for some reason, it didn’t tak...
During our immersion in Web Summit 2021, Europe’s largest technology conference, we witnessed an optimistic scenario of economic recovery. Th...
An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the f...
Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Dig...
Have you ever heard of Alex Osterwalder? The Swiss theorist is the creator of the famous Business Model Canvas, and one of the most important resea...
