Those who work with Software Development may be used to the term DevOps. But for employees who work in other areas of the company, the real meaning of the word could be a little bit confusing. Do you know what means DevOps culture and why it is so relevant? What are the benefits of adopting...
According to Karina Hartmann, Head of Product and Innovation at SoftDesign, we are going through a unique moment in the Product Area: there is a co...
Miotec develops healthcare software, biomedical, and virtual reality equipment. In the market for twenty years, the company was founded to help pro...
Leadership and innovation are crucial factors for the success of companies in general. SoftDesign is a Brazilian software company that turned 25 ye...
“Innovation is at the heart of the company’s success.” This sentence by Eric Ries, author of the book The Lean Startup (2011), is...
We recently discussed Product Marketing and explained why it is so relevant. We remembered the story of the product that does not take off and is n...
In the third article in the series on digital product teams, we will cover the role of the Designer. Our objective is to explain why it is importan...
Have you ever seen or known about a product that you thought was perfect, that had everything to work out, but for some reason, it didn’t tak...
We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios i...
Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Dig...
