AUTOR

Bruna da Silva Ricardo

Product Owner at SoftDesign, Public Relations with specialization in UX Design Management. Works in the management of digital products from ideation to roadmap management and Go-To-Market.

Using Cynefin to Create Digital Products

According to Karina Hartmann, Head of Product and Innovation at SoftDesign, we are going through a unique moment in the Product Area: there is a co...

Hook Model: Creating Products That Generate Engagement

June 23, 2022. Bruna da Silva Ricardo Product Conception, Software Development

Have you ever wondered why some products or services become such a success, being part of our daily routine, to the point that we almost don’...