Why Does Your Company Need Business Agility?

In our contemporary society, corporates of all types and sizes are looking for innovation to stay relevant among their consumers and markets. After all, we live in an era filled with disruption and change. However, adapting to this constantly changing scenario is a complex challenge. If your company is stagnant in time, and leaders face difficulties in decision-making, it’s time to activate Business Agility.   

In the world of technology, agility has become synonymous with results. With the consolidation of the Agile Methodology, it was noticed that taking this mentality to other areas such as Human Resources and Marketing, for example, was vital for the strategic alignment and planning of organizations. With that in mind, we share in this content concepts and benefits of Business Agility.   

In the article below, in addition to addressing the importance of Business Agility, we will also show you how SoftDesign’s Agile Consulting  diagnoses obstacles, removing impediments and boosting your company’s growth. Do you want to know how we can insert agility into your organization’s routine? Fill out the form below and talk to our experts right now. 

What is Business Agility?  

It’s not a method, nor a framework. However, with each passing year it becomes more popular and necessary for corporates that intend to survive and prosper in the future. According to the Business Agility Institute, “Business Agility is a set of organizational capabilities, behaviors, and ways of working that affords your business the freedom, flexibility, and resilience to achieve its purpose”. 

Through this purpose, Business Agility gained prominence among leaders and subordinates, and was also described as a modus operandi aimed at delivering value to the market. Therefore, it can be understood as a company’s ability to adapt to changes and respond flexibly to customer and user demands.   

In the podcast Os Agilitas, the CEO of Surya Digital – Business Agility Getting Real, Luiz C. Parzianello, stressed that to put this agile mentality into practice, you need to think with the head of the owner. “Business Agility is about accelerating business growth and positively impacting all stakeholders. But for that to happen, we need strategic leaders who act with visionary leadership”.  

Therefore, we can say that through Business Agility your company becomes:  

• Adaptive: becoming increasingly prepared to deal with changes in society and the market in which it operates.   
• Flexible: understanding that consumption habits, consumer behaviors and demands always change.   
• Agile: facing the fact that every business needs to respect the time-to-market and that quality delivery is the minimum expected, and no longer a competitive differential.  

Business Agility in practice  

The decentralization of information is essential to exercise Business Agility. Imagine a century-old company, which has a large structure and several departments. As in any organization, its board has a consolidated strategic plan. However, some areas act more strategically than others, and this ends up creating bottlenecks and bureaucracies that limit Business Agility.   

Over the years, what was noticed in practice was that the technology started to have a very efficient delivery capacity. However, there were barriers external to the IT sector. This became even clearer when the product teams, for example, reached high performance and delivery started to be made on time.   

Faced with this reality, an important question began to gain prominence: How can we achieve results and improve end-to-end delivery? For SoftDesign’s Agilist, Raphael Rodrigues, the answer is simple: all employees must observe the market, not just decision makers. “Corporates need to be more flexible and aligned. That’s the only way we can cross the borders of the board and bring knowledge to the entire organizational structure”.   

This means that there is no point in promoting Digital Transformation in isolation. It was precisely to solve this problem that Business Agility came up. “We don’t have control over many things. So, in some cases, the best we can do is seek adaptation. It’s this kind of thinking that helps shape the company. Remember that agility is flexible and aims at executing feasible strategies”, highlights Rodrigues. 

Diagnosing problems, finding solutions

With the Agile Methodology consolidated, we started to observe the problems of our customers in a broad way, analyzing not only their IT sector. The proof of this is that the first step in the diagnostic process is precisely to understand the scenario in its entirety, and not just what the client understands as their most latent pain.   

With that in mind, at Agile Consulting we talk about the organization’s entire workflow, from where ideas come up to actual delivery. “As we started to understand how the organization works, we started to exercise visibility and transparency practices to identify bottlenecks and pain”, explains Rodrigues.  

Throughout this process, we realized that sometimes people are so immersed in their problems that they cannot think holistically. For this, we work with improvement practices, and facilitate conversations between collaborators and senior management, always in search of value and significant changes.    

SoftDesign’s Agile Consulting service is led by an Agilist. Generally, when we address technology issues, and software engineering problems begin to arise, the participation of a Programmer becomes necessary, who suggests less costly practices that accelerate the delivery process.    

In other cases, we connect Designers to the client to show that we need to apply interviews to really understand the users of an application, for example. Recently, with the evolution of Product Marketing, we have also started to look at sales strategies and the positioning of corporates in their communication channels, which resulted in a specific consulting in this area. 

This is only possible because at SoftDesign we have a variety of professionals and skills, which allow us to see problems in a multidisciplinary way. In addition, we have been in business for 25 years, creating transformative digital solutions. 

Our way of consulting

As we have several profiles of collaborating people, we seek support in this knowledge to promote occasional collaborations throughout consulting. Depending on the problem identified, this participation can become a workforce, with greater dedication and more attention and intention from the customer.   

After the diagnosis, we present options to reduce the identified pain. So, we started a journey together with the company, showing through training how certain tasks and activities can be done quickly, with continuous feedback.   

We believe that it is not possible to manage changes in just one month, so we understand that three months is the ideal period to carry out this type of consulting. “We have a lot of respect for the client’s culture and investment. We bring our team and skills to solve problems, pains and impediments. We promote meetings with our specialists, and encourage critical thinking”, emphasizes the SoftDesign Agilist.

Accelerate the evolution of your business! 

If you’re a manager and looking for innovation, but can’t put the strategy into practice, or if you’re part of the organization’s decision-making team and find limitations to evolve projects, Agile Consulting is the solution to your problems.   

With the help of our team of specialists, we started the change process with lean management models and methods such as Lean Change Management (LCM) and  Kanban. From our delivery, we give more capacity to your company, which now has other challenges than operational ones.    

For Raphael Rodrigues, the company that undergoes Agile Consulting develops a better delivery capacity and strategic alignment. “Every company has knowledge management, and we effectively increase the knowledge an organization has. That is, it now has more earning potential, since people are more qualified. That’s a competitive advantage. Every company that wants to survive needs Business Agility“.  

Now that you know what the benefits of Business Agility are, and why it boosts your organization, contact us to put new strategies into practice!