think about your

digital solution

design thinking

We use this approach to solve problems based on the designer’s way of thinking. The goal of Design Thinking is to understand the user’s perspective to find solutions and test them before certifying their viability. Some of these techniques are personas, journeys and prototypes.

lean startup

This approach allows us to look at the business and apply innovation management strategies. The benefits of Lean Startup include better prioritization, maximized learning, risk reduction and better investment planning. Among its deliverables is the definition of the MVP.

each product conception is unique

You will be supported by a multidisciplinary team, formed by product managers, designers and developers. We will use the most appropriate approaches and tools according to your ideas and needs.

Our goal is to orchestrate the best methods through a global perpective, considering users, features, market and technical feasibility. The planning, estimates and launch strategies will be defined and all knowledge produced during the Product Conception will be documented and delivered to you.

know our method
product conception

expected results

value proposition

To begin the software development, to seek investment or to align the solution with other areas, it is important to clarify the motivation behind it.

features definition

The list of features helps measure estimates so that the development team can start building the digital product.

technology definition

The definition of technology should consider criteria such as business strategy, non-functional requirements and compatibility with technologies already in use.

strategy construction

The prioritization of items and the release planning allow the intelligent use of investments for the gathering of feedback and time-to-market improvement.


product conceptions made in the last two years

3 – 5

weeks in length by product conception

product conception cases

latest insights
about product conception

Product ConceptionSoftware Development

Discovering Low-Code Development

by , August 19, 2021

In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them into practice. In these cases, Low-Code Development presents itself as an alternative because it can reduce development costs in configuration, implementation, and maintenance. You might be wondering: but if it’s… Leia mais »

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InnovationProduct Conception

Are you able to validate digital innovation?

by , July 19, 2021

These days when entrepreneurship is in fashion and disruption is the new goal of every entrepreneur, I write to ask if you have what it takes to walk down the path of validation. One of the most challenging phases of digital innovation is the validation phase, where the famous Product-Solution-Fit and then the Product-Market-Fit must… Leia mais »

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Product Conception

Angel Investors and startups: what we learned at WebSummit

by , July 8, 2021

The city is Lisbon. The year is 2019. The center stage of this event is the Altice Arena. There, the last in-person edition of the largest technology conference in Europe was held: WebSummit. Over four days, world leaders and thinkers gathered to forecast scenarios and debate on innovative solutions for the global market. Meanwhile, more… Leia mais »

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let’s talk about

product conception?

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