think about your

digital solution

design thinking

We use this approach to solve problems based on the designer’s way of thinking. The goal of Design Thinking is to understand the user’s perspective to find solutions and test them before certifying their viability. Some of these techniques are personas, journeys and prototypes.

lean startup

This approach allows us to look at the business and apply innovation management strategies. The benefits of Lean Startup include better prioritization, maximized learning, risk reduction and better investment planning. Among its deliverables is the definition of the MVP.

each product conception is unique

You will be supported by a multidisciplinary team, formed by product managers, designers and developers. We will use the most appropriate approaches and tools according to your ideas and needs.

Our goal is to orchestrate the best methods through a global perpective, considering users, features, market and technical feasibility. The planning, estimates and launch strategies will be defined and all knowledge produced during the Product Conception will be documented and delivered to you.

know our method
product conception

expected results

value proposition

To begin the software development, to seek investment or to align the solution with other areas, it is important to clarify the motivation behind it.

features definition

The list of features helps measure estimates so that the development team can start building the digital product.

technology definition

The definition of technology should consider criteria such as business strategy, non-functional requirements and compatibility with technologies already in use.

strategy construction

The prioritization of items and the release planning allow the intelligent use of investments for the gathering of feedback and time-to-market improvement.


product conceptions made in the last two years

3 – 5

weeks in length by product conception

product conception cases

latest insights
about product conception

Digital BusinessProduct Conception

Product Metrics: attention to data

by , November 23, 2021

An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the first one we measure the fulfillment of the classic triangle of scope, cost and time, in the latter, we define product metrics related to the business, which prove the effectiveness of actions… Leia mais »

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Product ConceptionSoftware Development

No-Code: Advantages and Challenges

by , November 9, 2021

We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios is a reality that companies need to deal with in order to remain in a competitive market. Technologies have evolved to support these changes, by creating platforms that streamline software development processes,… Leia mais »

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Digital BusinessProduct ConceptionSoftware Development

Digital Product Conception: why choose SoftDesign?

by , October 19, 2021

Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Digital Product Conception: a service capable of helping startups and consolidated companies in the development of a digital product or service, understanding the problem it solves and how it generates value. Design Thinking and The Lean Startup are… Leia mais »

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let’s talk about

product conception?

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