think about your

digital solution

design thinking

We use this approach to solve problems based on the designer’s way of thinking. The goal of Design Thinking is to understand the user’s perspective to find solutions and test them before certifying their viability. Some of these techniques are personas, journeys and prototypes.

lean startup

This approach allows us to look at the business and apply innovation management strategies. The benefits of Lean Startup include better prioritization, maximized learning, risk reduction and better investment planning. Among its deliverables is the definition of the MVP.

each product conception is unique

You will be supported by a multidisciplinary team, formed by product managers, designers and developers. We will use the most appropriate approaches and tools according to your ideas and needs.

Our goal is to orchestrate the best methods through a global perpective, considering users, features, market and technical feasibility. The planning, estimates and launch strategies will be defined and all knowledge produced during the Product Conception will be documented and delivered to you.

know our method
product conception

expected results

value proposition

To begin the software development, to seek investment or to align the solution with other areas, it is important to clarify the motivation behind it.

features definition

The list of features helps measure estimates so that the development team can start building the digital product.

technology definition

The definition of technology should consider criteria such as business strategy, non-functional requirements and compatibility with technologies already in use.

strategy construction

The prioritization of items and the release planning allow the intelligent use of investments for the gathering of feedback and time-to-market improvement.


product conceptions made in the last two years

3 – 5

weeks in length by product conception

product conception cases

latest insights
about product conception

Digital BusinessProduct ConceptionProduct Marketing

The 5 Stages Of Product Marketing

by , June 30, 2022

We recently discussed Product Marketing and explained why it is so relevant. We remembered the story of the product that does not take off and is not absorbed by the market even when considered perfect; and that in most cases, the problem is not the product itself, but how it is launched. With this in… Leia mais »

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Product ConceptionSoftware Development

Hook Model: Creating Products That Generate Engagement

by , June 23, 2022

Have you ever wondered why some products or services become such a success, being part of our daily routine, to the point that we almost don’t remember what life was like before them? Have you ever wished you had such a brilliant idea and used technology to completely transform the way people live? What you… Leia mais »

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Product ConceptionUX/UI Design

Good Design: Hard to Define, Easy to Feel

by , June 14, 2022

Defining good design is not an easy task. Determining specifically what Design is for the other members of a product team or for anyone who has other professional experiences is, in itself, a recurring challenge for those working in this field of study. Thus, before approaching the principles of good design, it is important to… Leia mais »

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let’s talk about

product conception?

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