SERVICES
product conception
Before developing a digital product, it is important that you explore ideas, get a better understanding of the users, identify and prioritize features and evaluate which technologies are best suited for development. The Product Conception aims at elaborating the idea of the digital product, understanding what problem it solves, who its users are and how it generates value.
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think about your
digital solution
design thinking
We use this approach to solve problems based on the designer’s way of thinking. The goal of Design Thinking is to understand the user’s perspective to find solutions and test them before certifying their viability. Some of these techniques are personas, journeys and prototypes.
lean startup
This approach allows us to look at the business and apply innovation management strategies. The benefits of Lean Startup include better prioritization, maximized learning, risk reduction and better investment planning. Among its deliverables is the definition of the MVP.
each product conception is unique
You will be supported by a multidisciplinary team, formed by product managers, designers and developers. We will use the most appropriate approaches and tools according to your ideas and needs.
Our goal is to orchestrate the best methods through a global perpective, considering users, features, market and technical feasibility. The planning, estimates and launch strategies will be defined and all knowledge produced during the Product Conception will be documented and delivered to you.
know our method
expected results
value proposition
To begin the software development, to seek investment or to align the solution with other areas, it is important to clarify the motivation behind it.
features definition
The list of features helps measure estimates so that the development team can start building the digital product.
technology definition
The definition of technology should consider criteria such as business strategy, non-functional requirements and compatibility with technologies already in use.
strategy construction
The prioritization of items and the release planning allow the intelligent use of investments for the gathering of feedback and time-to-market improvement.
+150product conceptions made in the last two years
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3 – 5weeks in length by product conception
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product conception cases
latest insights
about product conception
Discovering Low-Code Development
by Micaela L. Rossetti , August 19, 2021In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them into practice. In these cases, Low-Code Development presents itself as an alternative because it can reduce development costs in configuration, implementation, and maintenance. You might be wondering: but if it’s… Leia mais »
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Are you able to validate digital innovation?
by Karina Hartmann , July 19, 2021These days when entrepreneurship is in fashion and disruption is the new goal of every entrepreneur, I write to ask if you have what it takes to walk down the path of validation. One of the most challenging phases of digital innovation is the validation phase, where the famous Product-Solution-Fit and then the Product-Market-Fit must… Leia mais »
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Angel Investors and startups: what we learned at WebSummit
by Pamela Seyffert , July 8, 2021The city is Lisbon. The year is 2019. The center stage of this event is the Altice Arena. There, the last in-person edition of the largest technology conference in Europe was held: WebSummit. Over four days, world leaders and thinkers gathered to forecast scenarios and debate on innovative solutions for the global market. Meanwhile, more… Leia mais »
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