SERVICES
product conception
Before developing a digital product, it is important that you explore ideas, get a better understanding of the users, identify and prioritize features and evaluate which technologies are best suited for development. The Product Conception aims at elaborating the idea of the digital product, understanding what problem it solves, who its users are and how it generates value.
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think about your
digital solution
design thinking
We use this approach to solve problems based on the designer’s way of thinking. The goal of Design Thinking is to understand the user’s perspective to find solutions and test them before certifying their viability. Some of these techniques are personas, journeys and prototypes.
lean startup
This approach allows us to look at the business and apply innovation management strategies. The benefits of Lean Startup include better prioritization, maximized learning, risk reduction and better investment planning. Among its deliverables is the definition of the MVP.
each product conception is unique
You will be supported by a multidisciplinary team, formed by product managers, designers and developers. We will use the most appropriate approaches and tools according to your ideas and needs.
Our goal is to orchestrate the best methods through a global perpective, considering users, features, market and technical feasibility. The planning, estimates and launch strategies will be defined and all knowledge produced during the Product Conception will be documented and delivered to you.
know our method
expected results
value proposition
To begin the software development, to seek investment or to align the solution with other areas, it is important to clarify the motivation behind it.
features definition
The list of features helps measure estimates so that the development team can start building the digital product.
technology definition
The definition of technology should consider criteria such as business strategy, non-functional requirements and compatibility with technologies already in use.
strategy construction
The prioritization of items and the release planning allow the intelligent use of investments for the gathering of feedback and time-to-market improvement.
+150product conceptions made in the last two years
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3 – 5weeks in length by product conception
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product conception cases
latest insights
about product conception
The 5 Stages Of Product Marketing
by Analu Ferreira , June 30, 2022We recently discussed Product Marketing and explained why it is so relevant. We remembered the story of the product that does not take off and is not absorbed by the market even when considered perfect; and that in most cases, the problem is not the product itself, but how it is launched. With this in… Leia mais »
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Hook Model: Creating Products That Generate Engagement
by Bruna Ricardo , June 23, 2022Have you ever wondered why some products or services become such a success, being part of our daily routine, to the point that we almost don’t remember what life was like before them? Have you ever wished you had such a brilliant idea and used technology to completely transform the way people live? What you… Leia mais »
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Good Design: Hard to Define, Easy to Feel
by Mira B. Hennemann , June 14, 2022Defining good design is not an easy task. Determining specifically what Design is for the other members of a product team or for anyone who has other professional experiences is, in itself, a recurring challenge for those working in this field of study. Thus, before approaching the principles of good design, it is important to… Leia mais »
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