We start working in your idea applying Design Thinking techniques that help us identify questions and hypotheses about the proposed product or service.
With the data available, we will co-create the Value Proposition and the Business Model. They define target audience, differentials, revenue strategy and ProductMarket Fit.
Considering the identified hypotheses, we help plan and conduct research so that you can better understand the universe of your solution (users, competitors and market).
journeys and prototypes
In this step, we detail the personas and journeys to create low-fidelity prototypes in order to illustrate the proposed solution and its key features.
The time has come to define technologies, platforms and frameworks needed for the solution. Criteria such as compatibility, performance and investment are considered.
Finally, we plan together to build the Minimum Viable Product, the MVP. We think about development by strategically prioritizing the list of features.
The result of the Product Conception is what we call the preliminary study. This document unites the concept of the digital product, the results of the research phase, the journeys and wireframes, the initial product backlog, the technology stack and the release plan. It is delivered to you and our team is ready to start the Software Development.
Software development is carried out in time boxes of usually two weeks, called sprints. With each sprint, a list of items is prioritized, built and delivered.